Digital marketing is the use of online platforms and technologies to promote products, services, and brands. It encompasses a range of strategies, including social media marketing, search engine optimization (SEO), email campaigns, content marketing, and paid advertisements. Digital marketing allows businesses to reach a global audience, engage with customers in real-time, and analyze performance through data-driven insights. Unlike traditional marketing, it offers targeted approaches that cater to specific demographics, improving the effectiveness of campaigns. As the digital landscape continues to evolve, digital marketing remains a crucial tool for businesses to drive growth and stay competitive.