Web design is the process of planning, creating, and maintaining websites, focusing on their appearance, structure, and functionality. It involves a combination of graphic design, user interface (UI) design, and user experience (UX) principles to ensure that websites are visually appealing and easy to navigate. Web design includes elements like layout, color schemes, typography, and multimedia content to create a cohesive look and feel. Responsive design is also crucial, ensuring websites function well across various devices and screen sizes. Good web design enhances usability, drives engagement, and helps businesses establish a strong online presence.