Social media refers to online platforms that allow users to create, share, and interact with content, connecting people globally. Platforms like Facebook, Instagram, Twitter, and LinkedIn enable individuals and businesses to engage with their audience in real-time, share multimedia content, and build communities. Social media has become a powerful tool for marketing, brand promotion, and customer engagement, offering targeted advertising and analytics. It also serves as a space for networking, news sharing, and social interaction. With billions of active users, social media plays a central role in shaping communication, culture, and business strategies.