Branding is the process of creating a unique identity for a business or product through elements like a name, logo, design, and messaging. It shapes how a company is perceived by its audience, fostering recognition, trust, and emotional connection. Effective branding goes beyond visuals, encompassing the values and mission of a business to differentiate it in a competitive market. A strong brand builds loyalty, drives customer engagement, and establishes a lasting presence in the minds of consumers.