SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher in search engine results, driving organic traffic. It involves various strategies, including keyword research, on-page optimization (such as improving content and metadata), and off-page tactics like link building. SEO also focuses on enhancing website usability, speed, and mobile responsiveness to improve the user experience. As search engines evolve, SEO requires ongoing adjustments to stay aligned with algorithms and market trends. By increasing visibility and attracting relevant visitors, SEO plays a crucial role in boosting a website’s success and online presence.